Schwinn Exercise Bike

The Fitness Paradox: Industry Booms While Fitness Busts (Why Your Exercise Bike is a Coat Rack)

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If you have ever spent money on a fitness product or service that did not fulfill its promise, you are not alone. This single chapter e-book explains why fitness sales and sedentary lifestyles are booming.

Many assume that lack of motivation is the problem but the real culprit is misinformation about diet and exercise. Consumers are faced with a constantly changing barrage of fitness recommendations, promises and infamous scientific breakthroughs, but the distinction between reliable and unreliable information remains a mystery instead of a priority.

My goal is to help you choose only the best information and use it to build and maintain a successful fitness program. I am not suggesting the "Best Exercise" to "Fix Your Flaws." You are not flawed. The flood of information from false advertisements and social media "amateur experts" is flawed. In a market full of smoke and skinny mirrors, it pays to be well informed.

The Fitness Paradox is the first installment in a series of short e-books written with educated consumers in mind. The next e-book, Fitness Education for Consumers, will be available in May 2015.

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